Engageathon: change begins with engagement.
Engageathon: change begins with engagement.
Engageathon: change begins with engagement.
A mobile application to help organizations put together events, and reward users for attending these events.
A mobile application to help organizations put together events, and reward users for attending these events.
Role
PM & Design Lead
Role
PM & Design Lead
Role
PM & Design Lead
Role
PM & Design Lead
Industry
Community and planning
Industry
Community and planning
Industry
Community and planning
Industry
Community and planning
Duration
3 months
Duration
3 months
Duration
3 months
Duration
3 months
Here's the problem
Here's the problem
Keeping up with local communities can be challenging to navigate, just as it can be challenging to gather the necessary motivation to attend local events.
Keeping up with local communities can be challenging to navigate, just as it can be challenging to gather the necessary motivation to attend local events.
Many community members are not sure what's going on around them, and many organizers struggle with attendance. It is evident that a disconnect is happening between both ends of these occasions.
Many community members are not sure what's going on around them, and many organizers struggle with attendance. It is evident that a disconnect is happening between both ends of these occasions.
So how can we bridge these issues and allow organizers to reward the engagement of their local attendees?
So how can we bridge these issues and allow organizers to reward the engagement of their local attendees?
Let's try a solution
Let's try a solution
Delivering a mobile product which not only advertises, sorts, and books events, but also rewards them, would be key in unifying organizers and audiences.
Delivering a mobile product which not only advertises, sorts, and books events, but also rewards them, would be key in unifying organizers and audiences.
The proposed solution would allow users to collect event points through QR-based check-in processes, then later redeem these points for rewards and prizes. This mobile application would also aim to make booking and scheduling events effortless, with an integrated calendar system and optional reminders.
The proposed solution would allow users to collect event points through QR-based check-in processes, then later redeem these points for rewards and prizes. This mobile application would also aim to make booking and scheduling events effortless, with an integrated calendar system and optional reminders.
These features come together to assure users that no event will be overlooked or forgotten, and thus allow community involvement to flourish.
These features come together to assure users that no event will be overlooked or forgotten, and thus allow community involvement to flourish.
We'll need tools
We'll need tools
Style Guide
Style Guide
The style guide granted a visual direction.
The style guide granted a visual direction.
Roadmap
Roadmap
Our week-by-week roadmap structure was used to help our team stay on track based upon department assignments.
Our week-by-week roadmap structure was used to help our team stay on track based upon department assignments.
Flow Chart
Flow Chart
This chart was used to help the team understand how the flow is impacted by user decisions.
This chart was used to help the team understand how the flow is impacted by user decisions.
Persona
Persona
Our persona guided user-focused decisions.
Our persona guided user-focused decisions.
Uncovered Issues
Uncovered Issues
A critical hurdle in this app's initial design was the booking feature. Early iterations presented an unsorted list of events, overwhelming users with information overload. The visual clutter made it difficult to distinguish key details. By implementing a clear information hierarchy and incorporating visual indicators like icons or color coding, the booking process was streamlined.
A critical hurdle in this app's initial design was the booking feature. Early iterations presented an unsorted list of events, overwhelming users with information overload. The visual clutter made it difficult to distinguish key details. By implementing a clear information hierarchy and incorporating visual indicators like icons or color coding, the booking process was streamlined.
Applied Strategies
Applied Strategies
This focus on user-friendly design led to a dramatic decrease in user think time from a frustrating 12 seconds down to a much more manageable 4 seconds on average. This represents an impressive 8-second reduction in user effort, making the booking feature significantly more intuitive and efficient.
This focus on user-friendly design led to a dramatic decrease in user think time from a frustrating 12 seconds down to a much more manageable 4 seconds on average. This represents an impressive 8-second reduction in user effort, making the booking feature significantly more intuitive and efficient.
Impact Highlights
Impact Highlights
Ongoing Organization
An integrated calendar allows users to enjoy an organized booking process.
An integrated calendar allows users to enjoy an organized booking process.
Impactful Involvement
Users feel more included in their communities by being active participants.
Users feel more included in their communities by being active participants.
Fierce Fulfillment
A reward system boosts engagement, and thus grants the user greater satisfaction.
A reward system boosts engagement, and thus grants the user greater satisfaction.
Decreased average think time on event booking, from 12sec to 4sec.
Decreased average think time on event booking, from 12sec to 4sec.
Reported increase in user satisfaction by the final iteration.
Reported increase in user satisfaction by the final iteration.
Reduced average think time across all pages by the final iteration.
Reduced average think time across all pages by the final iteration.
Other Projects
Other Projects
Creatique - Product Designer
Creatique - Product Designer
Everybody's a creative
Everybody's a creative
